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What is Evil Witches, again?
We can’t function in this job if we can’t complain about it, laugh about it, & question it.
It’s been a long time since I wrote this newsletter’s original “About” page. Probably nearly four years, actually. A lot of new subscribers have joined since then and a whole pandemic has also happened since then so I wanted to revisit what this is all about, the emails you get and what/who is behind it.
Evil Witches the newsletter
Evil Witches is a newsletter for people who happen to be mothers, a parenting magazine that’s actually about the parents and what they care about. We believe motherhood is life-changing, but not life-defining.
This is a publication for people who don’t need to hear that it’s all worth it, or that the years are short, that this is the most important job of all. It’s for people who are tired of saying “I love my kid but…” and know it’s always inferred. It’s for people who wish that it was the norm to add “.... are you OK?” after parenthood begins, and not just “congratulations!”
We are the moms who don’t feel the need to debate whether you can care about your career/hobbies/relationships/wardrobe/pantry/pop culture/sex life and be a good mom at the same time. We already know we are pretty good moms (even if we have bad moments/weeks). But being a good mom is not the only thing you need to feel full. Quite the contrary—sometimes you need to take time off from being a mom in order to do the job well.
We are the moms who will not be taken aback if you say something negative or irreverent about your family. (We will most likely try to make you feel better with our own story or joke.) We can do all this, and still say something adoring about your child on social media because we too look forward all night to bedtime and then paradoxically spend the evening looking at old baby photos.
Witches agree over a sense of “nobody told me” about motherhood. Or that something about the whole gig was lied about or covered up or elided. Something nefarious, and we’re mad about it.
Witches will offer to pick up a shovel and tarp for you if your partner exhibits signs of aggressive helplessness, or plays video games while you put the kids to bed despite a sink full of dirty dishes, or is a whiny b about you needing time to yourself beyond just a shower. Because one day it can be a harmless roommate foible but then another day it can feel like a micro-aggression or worse.
There are many varieties of evil witches all around the world. We are working moms, stay at home moms, home birthers, stepmothers, adoptive mothers, daycare moms, formula feeders, pouch feeders, breastfeeders, nanny-havers, academics, single moms, rural people, city people, straights, queer people, yellers, crafty people, criers, great cooks and helpless chefs. As long as you are curious, empathetic, relatively self-aware and know that we can’t function in this job if we can’t explore it, complain about it, laugh about it, and ask big and little questions about it, you can be witchy.
Evil Witches is most likely not for anti-vaxxers, fundamentalists, strict conservatives, MLMers, parents who don’t believe in fast food or television, or men who take the notion of masculinity very seriously.
I hope each issue gets you to laugh, learn something, or makes you feel less alone. Some issues are about the act of childrearing or homekeeping but many more are about careers, relationships, mental health, beauty, food—the things we think about and care about when we are also being someone’s parent. Sometimes issues cover the fundamentals of raising kids or being a part of a family—other times they don’t involve family at all, except for the fact that they’re issues that affect mothers and therefore are part of the whole deal.
Also, I want each issue to be something you can read in a leisurely bathroom visit or before everyone wakes up or when you do a leisurely email catchup, whatever the drill.
Evil Witches the community
The goal of Evil Witches is for readers is to feel seen, to laugh, to learn things, to trade advice and commiseration, and to get more involved in their community, whatever that looks like. Each issue is unsponsored and free of affiliate links and therefore is funded by subscriptions only.
All newsletter subscribers, free and paid, can expect weekly interviews, humor, reported essays, traditional/crowdsourced journalism and advice plus the occasional opportunity to fundraise or support small witchy businesses.
Paid subscribers also have access to weekly locked chats with a funny, intelligent, widely accomplished group of readers on topics that run the gamut from career advice to unused baby names to meatball recipes to complicated grandparents. Some comments on one thread about the TGIM mindset include “This thread is so validating!” “Just grateful to find out I’m not the only one who feels this way!” “I love this community so much!” “You’ve made me feel less like a monster.” Being a paid subscriber also means getting the opportunity to promote your business, projects, or social media to thousands of free subscribers, plus the chance to submit questions to upcoming guest experts.
Dads and childfree folks are welcome—I am especially honored when I hear that childfree people read E.W., sincerely—as long as everyone knows the default presumed audience is witchy moms.
Won’t you join the inner circle?
Already a paid subscriber? Send an Evil Witches subscription to a new mom or one who maybe feels isolated or like she lives in a place where she can’t say what she really feels about parenting or wants something to read that’s about parenting but only sort of.
Of course, not everyone can afford to pay the subscription fee. Some folks have dropped me a line to say they love the newsletter but it’s not a good time to pay and we’ve worked things out.
Who I am
I’m Claire Zulkey, a freelance writer living in my hometown of Evanston, IL.
This Substack is an output of over 20 years of writing and communicating online, working dayjobs in marketing and higher ed and also contributing to mainstream publications like the New York Times, Real Simple, the Atlantic, Parents, and the AV Club. I also write a lot for brands and for universities. I’m a graduate of Second City’s writing program, have contributed to McSweeney’s and am the co-founder of Funny Ha-Ha, a live humor reading series in Chicago. I’ve published books under my own name and others as a ghostwriter.
I’m a mother to two sons, born in 2012 and 2015. I’ve been writing about being a mom for publications big and tiny since I was pregnant with my first child because it’s how I process and learn about the whole thing.
Here is a circa 2017 photo of one of my kids poking me in the eye and me pretending to think it’s cute:
My personal motto for Evil Witches is “I don’t know what I’m doing and I’m making this up as I go along.” I’m very grateful to get paid to do the kind of service journalism, storytelling, humor, networking, and personal-catharsis project you see here.
Thanks again for reading Evil Witches, a newsletter for people who happen to be mothers. If you have any questions, feedback, or suggestions for the newsletter you can reply to this email or talk to other witches on Twitter.
One last time, I hope you consider becoming a paid subscriber, if even just for a month. I don’t find out when people cancel their subscriptions so if you try and don’t think it’s worth your money I’ll still live in my happy little dreamland over here.
A shout-out on social media if you love the newsletter is also always appreciated.
Some future issues will cover raising tween girls, being an antisocial parent trying to support an antisocial kid, some realistic screen time talk, pelvic floor health, changing your name after you get divorced, and also, bearded dragons plus how witches get ready for an awards show.